No1…. 5 Ways To Make The Best Use Of Printed Sale Aids.

Too many salespeople dont know how to use the sales literature they have.

Cataloques, graphs, photographs, any printed material that can help you make a sale.

There are several reasons why you should make more use of your printed sales matter.

1) They side track objections.

2) They reveal benefits and features in a way you cannot do simply by talking.

3) They never get tired or stale.

4) They help focus attention.

5) And, most important of all,they can increase your sales by as much as 20%.

But you must remember that, although a prospect may be interested in an illustration, they rarely read pages of printed material without your help.

When you hand a leaflet to your prospect, make sure you stand back so that they can give their undivided attention to what they read. If you can, point out to them the main features of interest in the leaflet. Always see to it that your printed sales aids are clean - handle them as if they were printed on money. This creates the impression that your sales literature is worth more.

How to Develop a Positive Attitude.

One way to serve the best interests of all your customers is to develop a postive attitude concerning your product and the way it can fill a real need.

No 2…..4 Simple Steps on how to develop a Positive Attidue.

A good way to develop a positive attitude for a particlular call is to reassure yourself by thinking these 4 thoughts.

1) I don’t have to apologise for my product. Its good.

2) I know that this customer needs what I’m going to sell him.

3) My customer will do a better job and be better off with my product than without it.

4) The only smart decision for them to make is to buy from me.

Now that you have renewed your own faith that the only sensible thing for the customer to do is sign an order, you can help him make the decision by trying for a close.

David Shaw.  Sure Marketing Systems Pty Ltd www.suremarketingsystems.com

David Shaw is a marketing and sales consultant. David produces a free, weekly newsletter with ideas and tips on Marketing, Selling and Money Saving ideas for small business.Plus when you register receive a free ebook on “Cash Flow”.The book 24 ideas you can use right now. Opt out anytime. Visit www.suremarketingsystems.com

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